Marketing Tools
Effective Marketing Tools The Press Release by James Copper
Used for communicating directly with consumers, press
releases have become effective marketing tools that can be
found throughout the Internet on websites, search engine
listings or in emails. In the past, press releases have been
strictly used to communicate between public relation firms
and the media in order to promote their products,
celebrities or events. Similarly, businesses are now
creating their own press release to promote their services.
When a press release is distributed online, it can gain as
many as five hundred additional links. The trick to getting
more links and listings is using popular keywords in your
press release and in the name of the website where it is
originally published. News agencies access press releases by
using wire websites and, if you are release is search engine
optimized, they could come across yours and print it in
their newspaper, magazine or on their website.
The full benefits of press releases are often not recognized
by business owners or marketers, but its important to make
sure that your press release generates as much recognition
as possible in order to be syndicated throughout the web.
Some tips for achieving this are
Make sure your release is newsworthy because, even if you
have a hundred keywords scattered throughout the content,
the media will not republish it if it is not interesting and
useful content. Be as specific as possible and provided
detailed information that is unique and cannot be found
elsewhere.
Phrases that contain the most keywords should be located in
the title, subheading or towards the beginning of the
release in order to be sure the website featuring your press
release is ranked higher on search engines.
Press releases should offer more than just information and
should include contact information and how a reader can
learn more about the business and services. The release
should offer links to a businesses website as well as to a
place where potential customers can download other
informational material such as newsletters, reports, free
trials, special offers and white paper downloads.
When sending the release to media outlets, you should also
provide a brief summary detailing the content in your press
release. You should provide a summary of your business, the
services you provide and information about the writer of the
release.
Offer your press release to bloggers who write about your
industry. When writing about different topics within the
field, bloggers will often include a summary or excerpt from
company press releases and then credit that business,
including their name and website.
When distributed throughout the Internet, a press release
can get a lot of exposure and generate traffic for a
website, leading to higher sales of products and services.
Posted not only on websites, in blogs and in emails, press
releases can be printed in traditional forms of media as
well, such as magazines and newspapers, but will be viewed
much less than it would be if it were posted on the web. The
more places your press release is posted, the more links to
your website there will be floating throughout the Internet.
About the Author
James Copper is a writer for http://www.marketinglinx.com
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